The New Economics of Multisided Platforms

In March, the NYTimes posted an interesting article, titled:

Platform Companies Are Becoming More Powerful — but What Exactly Do They Want?  (Source)

It discussed how a “platform business” is “one built around matchmaking between vendors and customers. If successful, a platform creates its own marketplace; if extremely successful, it ends up controlling something closer to an entire economy. ”

A quote that resonates with us at Make/Grow Local is this:

Among them is their tendency to metastasize from transaction enablers to, with sufficient success, participation gatekeepers.

Let’s bring it local: be careful about which basket you place all your farm-raised eggs!

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